I was wading through my inbox this morning when an interesting advertisement screamed from the sidebar. The advertisement was from McCuneWright, LLP a Redlands, California-based law firm that’s looking to capitalize on the current MPG (mile per gallon) craze. Apparently, McCuneWright “has filed Federal class action lawsuits against General Motors, LLC, and Hyundai Motor America, for affirmatively misleading advertising of estimated miles per gallon fuel efficiency.” While I’ve grown blind to inbox ads, this couldn’t help but catch my eye … having devoted the last five years of my life to the study of real-world fuel efficiency.
It’s not exactly clear what McCuneWright is after, other than a significant chunk of fees. Yes, a number of manufacturers are stating the highway MPG figure in their advertising and marketing materials, rather than the combined figure. Are they putting undue emphasis on this? Or is the problem more at the local level, where car dealers control the advertising? Can the manufacturers be blamed for lousy radio commercials, banners in dealership windows, billboards, and local newspapers ads – all placed and paid for by the dealerships?
What about the guy that scrawls stuff on the windshields of the cars on the dealership lot? Will his shoe polish hand lettering be drawn into a class-action suit?