WASHINGTON, DC—Lincoln has done something no other automaker has managed to do. They’ve priced a hybrid at the same level as the gasoline-powered model.
How novel.
Their philosophy is that today’s luxury owners want to be socially responsible. The Wall Street “Greed is Good” era is gone, and we have now entered the age of value. Luxury owners are looking to get more for their money, be less conspicuous and do good at the same time.
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