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How Many Times Has Bruce Springsteen Mentioned Car Brands in His Songs?

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While it’s slow going, the revival of the American economy can be clearly linked to the renewed strength of our domestic automobile industry. At a rally yesterday at Cuyahoga County Community College in Ohio supporting President Obama, Bruce Springsteen gave thanks that General Motors is still making cars, remarking ”What else would I write about?”

That quote got me thinking about the wealth of automotive imagery in Bruce’s songs over the years, dating all the way back to his very first album, Greetings From Asbury Park. There’s The Angel’s mention of VW – “The interstate’s choked with nomadic hordes in Volkswagen vans with full running boards dragging great anchors,” and the pure American brother in Lost in the Flood, “dull-eyed and empty-faced, race(ing) Sundays in Jersey in a Chevy stock super eight.”

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MPG Fraud : Another Day, Another Lawyer’s Payday?

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I was wading through my inbox this morning when an interesting advertisement screamed from the sidebar. The advertisement was from McCuneWright, LLP a Redlands, California-based law firm that’s looking to capitalize on the current MPG (mile per gallon) craze. Apparently, McCuneWright “has filed Federal class action lawsuits against General Motors, LLC, and Hyundai Motor America, for affirmatively misleading advertising of estimated miles per gallon fuel efficiency.” While I’ve grown blind to inbox ads, this couldn’t help but catch my eye … having devoted the last five years of my life to the study of real-world fuel efficiency.

It’s not exactly clear what McCuneWright is after, other than a significant chunk of fees. Yes, a number of manufacturers are stating the highway MPG figure in their advertising and marketing materials, rather than the combined figure. Are they putting undue emphasis on this? Or is the problem more at the local level, where car dealers control the advertising? Can the manufacturers be blamed for lousy radio commercials, banners in dealership windows, billboards, and local newspapers ads – all placed and paid for by the dealerships?

What about the guy that scrawls stuff on the windshields of the cars on the dealership lot? Will his shoe polish hand lettering be drawn into a class-action suit?

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GM Must Appoint Jay Leno Interim CEO

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With all due respect to Acting General Motors (GM) CEO Fritz Henderson, we hope that his tenure as Chief Executive Officer is short and sweet. There’s no question that Fritz is a hard-working, well-educated, and highly-intelligent guy. But he’s missing that bit of magic that will get this country behind his company. Now, more than … Read more

Senator Corker Goes to Detroit

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From the looks of the mob of reporters and cameras, one might have thought that a pop culture icon had descended upon the North American International Auto Show (NAIAS) floor.

But it was not a Grammy-winning diva or Hollywood actress flocked by paparazzi … it was a man in the running for the Motor City’s least favorite Washington politician, Senator Bob Corker of Tennessee.

After exiting from a proverbial back room, Corker made his rounds of the NAIAS show floor, starting with the GM booth, where he received a car-by-car briefing on the latest designs and technology from the largest of the Detroit Three.

Senator Corker gets an education at GM

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GM’s Opel/Vauxhall Insignia: 49 MPG Highway

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When word slid over the transom that the Opel / Vauxhall Insignia had snatched the European Car of the Year (ECOTY) award from the Ford Fiesta by a single point, we had to go and do some digging.

Both the Insignia and Fiesta romped over the competition, with point tallies nearly 50% higher then the nearest competitor. It’s not hard to see why. The Insignia is a strikingly designed sedan (the body style is known as a “saloon” on the other side of the pond). The Times Online called the sedan “sleek, curvaceous and cleverly proportioned.”

vauxhall insignia

vauxhall insignia interior Credit crunch aside, GM is in dire straits due to an insufficient variety of fuel-efficient vehicles for the American market. The irony is that GM designs vehicles in Europe that could help rebuild sales here in America. While the trend is well underway to bring those vehicles to our shores, the pace must be hastened and significant tweaks must be made.

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