A funny thing happened along the way (back) to $4 per gallon gasoline. The hybrid car is no longer the darling it once was. An excellent article from Peter Valdes-Dapena at CNNMoney spells it out: the sale of hybrid cars in the USA peaked back in 2008.
Take a look at the list of the best gas mileage cars sold in America. The plethora of choices have cut into the hybrids’ market share. An abundance of vehicles with competing technology – namely clean diesel and high-efficiency gasoline engines – have diminished the hybrids lock on the field.
While the hybrids may dominate the high-MPG charts, the cost of hybrid technology can work against its favor with drivers of limited means (as well as those with the ability to perform slightly more advanced mathematical equations). Increased monthly payment costs need to be justified by savings at the pump, week-after-week. If the savings aren’t there, fewer sales will be made.