On March 31st, Tesla unveiled their fourth car, the Model 3* to an unprecedented response. Before the tarp was pulled off the Model 3, over 100,000 customers lined up to reserve a car, sight unseen. Tesla’s first “affordable” boasts a base price of approximately $35,000, 215 miles of range and a 0-60 MPH time of six seconds. As of this writing, more than 250,000 reservations have been taken.
national energy independence
Volkswagen Diesel Lawsuits Ignore the Bigger Picture
We’ve never seen anything like Volkswagen’s massive deception on NOx emissions. Automobile manufacturers can do some questionable things, but this ranks among the most puzzling. It’s a huge slap in the face for diesel advocates. The current buzz indicates that VW will “fix” the effected TDI diesel-powered vehicles that exceed federal emissions standards. Exactly how this will play out, remains to be seen.
Meanwhile, legal firms are circling Volkswagen like vultures. There are a number of lawsuits in the works, aiming to score a settlement with Volkswagen. Is this really about TDI owners getting restitution or is it simply a big payday for the attorneys? The fix will surely lower performance and fuel efficiency. How much can Jetta, Golf, and Passat owners expect to recieve? If I owned one of these vehicles, I wouldn’t want it “fixed” … I’d want to swap it for a brand new version that delivered the performance and MPGs that I was promised.
With the spotlight on Volkswagen, the media is ignoring the larger issue. If we are serious about reducing emissions, whether it’s particulates, NOx, carbon, or other pollutants, we must move past our addiction to petroleum. The biggest problem isn’t diesel engines. It’s the fuel.
Electric Car Manufacturer Tesla Changes its Tactics?
By all accounts, Tesla is a completely different type of auto manufacturer. It defies convention and throws it all in the face of the traditional automakers. They are, without a doubt, the darling of the tech crowd … and for good reason. The Tesla Model S is a truly spectacular car. The company has won over legions of fans and tens of thousands of owners in a short time, all the while avoiding conventional advertising. It appears that avoidance has lessened.
I logged into my Google account this morning to review the advertising that is targeted for MPGomatic.com. I do this on a regular basis to block shoddy advertisers (of which there are many). I was shocked – no, make that pleasantly surprised – to see a real live advertisement from Tesla Motors.
The wording was simple.
Made Across America
Do you know where your car, truck, or SUV was made? While many folks overlook the fine print*, the place of origin has significant implications on the American economy. The auto industry is back on track, with 16.9 million new vehicles sold in America in 2014, up from a low point of 11.5 million in 2009. This resurgence has created over 400,000 new jobs over that timespan, at automotive manufacturers, suppliers, and dealerships.
You Want a Real EcoBoost? Lets Put it in Perspective …
I spent the better part of three days at the North American International Auto Show (NAIAS) in Detroit this past week. While I’ve been to NAIAS a number of times over the years, this was the first time I flew home knowing that I need to start doing things differently, ASAP. Although the price of gasoline may have plummeted, there’s still a mission (make that multiple missions) that must be accomplished. Gas will not stay this cheap forever.
Ford kindly flew me in with a crowd of “Digital Influencers” and I lived happily in the big blue snowglobe with my new comrades. Our agenda was non-stop, starting with a Sunday night visit to the historic Piquette Avenue Plant in Detroit, where the Model T was designed and built.
